• Sona Wegner, MBA, Founder

Don't be like other dental practices.

Updated: Jul 24, 2019



I have built our dental bookkeeping service and Practice Overhead application around how your dental practice overhead expenses compare to other practices, but for the love of chocolate, don't try to run your practice like everyone else.


I get the same questions often like, "what can I do better?", or "how do I get my staff costs down?". I certainly understand these questions. They are great questions, and I ask them myself with my own business, but I can't give you an answer. No one should give you an answer, and if someone does, it'll be a mistake to follow their advice and here's why:


The Secret to Success

Doing what other people tell you or what other practices do is not smart. I am going to give you a real-life example; me. If I did what other bookkeeping services or accounting firms did, do you think I would have ended up where I am five years later heading towards 200 dental clients, an awesome team, and my own online software? No way; I would have fallen flat on my face and gone back to working for "the Man" in CPA firms. My competition is brutal, just like yours.


I'm going to tell you the secret to success and it's one of our core values in my business (core values are also important, make sure you have them). What I'm going to tell you is the secret sauce of everything we do, seriously. This is the most important thing I will ever tell you! Ready?


There is always a better way.

There is always a better way. Yep, that's it. Write this down where you see it every day. There is always a better way to do anything. Whether it's how to store supplies, greet your patients, or even the way your waiting room chairs are arranged, there is always a better way. That's how you are going to rock at being a dentist and business owner. There is always a better way. If you keep those six words in the back of your head every day and follow your own path to a better way, you will do amazing and inspiring things, I promise you.


How to find "a better way".

I can't tell you what to do better with your practice because that will never help you. You have to improve your own problem-solving skills so YOU can be a leader and continuously find better ways to grow your practice and of course your profit. You must learn to be an innovator, and I know you can be!


Innovation distinguishes between a leader and a follower.

Innovation distinguishes between a leader and a follower," Steve Jobs said. You can't do things the same as other practices and still compete. That's not logical, and you will always struggle to grow. I see it happen every day with dentists. As the leader of your practice, you should teach yourself to think creatively, to do things differently and to do things that have never been done before. Do not follow what everyone else is doing!


Learn to be an innovator

You can be a fantastic innovator. You have a massive advantage as a practice owner to become amazing at problem-solving by experimenting with new ideas. I never considered myself an innovator, but I aspired to always find a better way, and that is what I still do every day. Then becoming an innovator just started to happen the more I practiced trying to find better ways.


Even if your idea turns out to be a terrible idea in the beginning, it will eventually get you to some awesome ideas the more you think about it and experiment. You can also empower your team to learn to be creative and develop outside the box thinking along with you. It's better to have many different points of view.



I will guide you as we work together

You're the one with all the answers, but you may need outside help to get the gears moving in the right direction. Over the years, I have found a lot of neat tricks to spark ideas and get my brain to start thinking outside the box when coming up with solutions. I will share those ideas with you on our blog here.


If you are not a dental bookkeeping client of ours, you can still learn from us by subscribing to our blog at the top of this page. I always give my best stuff, never fluff.


Thanks for reading!

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